Cyba Audi is an entrepreneur, media expert, and storyteller. She is a leader in media application for external corporate communications and specializes in strategic communications planning, reputation building, and investor relations. Cyba has extensive experience in conducting outreach to corporations and governments in the GCC and provides executive coaching to high-ranking government officials and corporate leaders. In her latest role, Cyba is the Founder and Managing Director of Saba Communications Consultants. As a master storyteller and positioning expert at Saba, Cyba acts as an advisor to regional governments and corporations on strategic and efficient communication with stakeholders, on extending their reach and enhancing their transparency. Cyba and her team offer counsel to clients and craft trendsetting strategies, inspirational data visualizations and digital communications that resonate throughout the region. Previously, Cyba was a Senior Presenter and Producer at Al Arabiya News Channel where she conceived and launched the leading business-news show for an Arabic speaking audience in June 2005. She anchored Al Arabiya’s main business shows 5 days a week, interviewing a number of decision-makers, thought leaders and industry experts. Cyba is also a versed moderator at international forums and conferences including the World Economic Forum, Global Humanitarian Forum and the Union for the Mediterranean.