The Knowledge Summit 2023 concluded its series of in-person sessions held at the Dubai World Trade Center through a session titled ‘MediaAI: Crafting authentic and personalized experiences,’ which shed light on the significance of AI in the media industry. The closing session witnessed the participation of Elie Habib, Co-Founder and Chief Technology Officer, Anghami; Fares Akkad, Managing Director of MEA region, Meta and TAKREEM Foundation Jury Board Member; and Dr. Jana Bou Reslan, a motivational speaker, lecturer, coach, and TikTok EduCreator, as speakers. The session was moderated by Maya Hojeij, Senior Business Anchor, Asharq with Bloomberg. Elie Habib explained that AI uses data analysis to understand audience needs and preferences, enabling media content adaptation for targeted user groups and enhancing the user experience. Moreover, Fares Akkad emphasized that personalized media, which is content tailored to users’ interests and online behaviors, significantly reduces the search time and effort for relevant information. He said, “AI can create specialized media by analyzing user interests, online behavior, and content consumption patterns to create profiles that reflect their expectations and interests.” Akkad concentrated on the use of AI in combating misinformation and fake news by developing effective strategies using machine learning algorithms to analyze data and identify patterns.
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